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		<title>Roc Brewing solid after two years</title>
		<link>http://beercraft.wordpress.com/2013/05/28/roc-brewing-solid-after-two-years/</link>
		<comments>http://beercraft.wordpress.com/2013/05/28/roc-brewing-solid-after-two-years/#comments</comments>
		<pubDate>Tue, 28 May 2013 13:29:31 +0000</pubDate>
		<dc:creator>lhmark</dc:creator>
				<category><![CDATA[Breweries]]></category>
		<category><![CDATA[Columns]]></category>

		<guid isPermaLink="false">http://beercraft.wordpress.com/?p=718</guid>
		<description><![CDATA[ By Mark Tichenor When Jon Mervine and Chris Spinelli opened the ROC Brewing Company in 2011 on the outskirts of Rochester’s East End, they didn’t have a ton of commercial brewing experience, but they did have a distinct vision, a truckload of chutzpah, and a plan to carve out a small niche in an industry [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beercraft.wordpress.com&#038;blog=1397676&#038;post=718&#038;subd=beercraft&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p dir="ltr"><a href="http://beercraft.files.wordpress.com/2013/05/beercraft_rocbrewing_photo.jpg"><img class="wp-image alignright" id="i-722" alt="Image" src="http://beercraft.files.wordpress.com/2013/05/beercraft_rocbrewing_photo.jpg?w=341&#038;h=224" width="341" height="224" /></a> By Mark Tichenor</p>
<p dir="ltr">When Jon Mervine and Chris Spinelli opened the ROC Brewing Company in 2011 on the outskirts of Rochester’s East End, they didn’t have a ton of commercial brewing experience, but they did have a distinct vision, a truckload of chutzpah, and a plan to carve out a small niche in an industry dominated by much bigger regional and national players.</p>
<p dir="ltr">So far, so good. The brewpub is poised to celebrate their second anniversary, and their beer is better than ever.</p>
<p dir="ltr">If there’s one thing Mervine and Spinelli do not feel the need to do, it’s try and grow too fast. With most of their sales coming from within the brewpub, the current brewing system is adequate, if labor-intensive. One plan currently in the works, however, is the creation of an outdoor beer garden-style seating area.</p>
<p dir="ltr">Spinelli and Mervine have tackled the problem of limited in-house kitchen space in an innovative manner– by partnering with area food trucks to move the cooking, and a wider variety, just outside the brewpub’s front door.</p>
<p dir="ltr">Brewing commercially with a one-barrel brewhouse is like a never-ending boot camp. In order to produce saleable volume, Brewer Mervine has to make beer pretty much every day. When you do it that often, you get quickly get good.</p>
<p dir="ltr">“I feel extremely comfortable,” Mervine says. A personal quest for me is challenging myself every time I go to brew.”</p>
<p dir="ltr">For Mervine, that challenge can be in designing the unique “Don’t Fear the RIPA” (A silky India Pale Ale brewed with an absurd amount of Rye), or in tweaking ROC’s elegant and understated Golden Ale, with its hints of apple and biscuit.</p>
<p dir="ltr">The ROC Brewing Company’s standout, however, remains the Dark Mild. It’s a fluent crossing of mild ale and milk stout–two styles that just don’t find a lot of favor in the American craft world.</p>
<p dir="ltr">Dark Mild gives you the whiskey and vanilla notes of an oak aged imperial stout, but pulls the alcohol punch, leading up to a creamy, but clean finish. What really makes it stand out, however, is it’s surprising amount of body for a low-alcohol session beer. All too often, these tend to be thin, with bold flavors like vanilla just petering out to nothing. Dark Mild manages to stand up and really give the drinker some substance.</p>
<p dir="ltr">The brewery is celebrating its two year anniversary with a limited-release IPA series: Big DIPA double IPA, Li’l SIPA India Pale Ale, and Down Unda IPA, which will use all southern hemisphere (read: Australian and New Zealand) hops.</p>
<p dir="ltr">ROC Brewing is participating in two major events during Rochester Real Beer Week: The third annual Rochester Real Beer Expo, on Gregory Street June 15, and The Old Toad Cask Beer Festival on June 23, to which they’ll be bringing Union 56, a light, straw-colored, estery bitter based on West Coast pale ale, but decidedly more mild.</p>
<p dir="ltr">Mervine is bullish, not only on the health of his brewery, but on the growing number of craft area craft breweries and the creation of a real Rochester beer scene. “I think we really started pushing each other a little bit more, and we’re going to see twice the amount of breweries in the future.”</p>
<p dir="ltr">“Every beer has a story,” Mervine says with a smile. So far, the Roc Brewing Co. has had a pretty good story as well.</p>
<p dir="ltr"><em>Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at beercraft.wordpress.com. Find him on Twitter @beercraft. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.</em></p>
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		<title>Fairport Brewing Company grows to fit its village</title>
		<link>http://beercraft.wordpress.com/2013/05/14/fairport-brewing-company-grows-to-fit-its-village/</link>
		<comments>http://beercraft.wordpress.com/2013/05/14/fairport-brewing-company-grows-to-fit-its-village/#comments</comments>
		<pubDate>Tue, 14 May 2013 11:50:15 +0000</pubDate>
		<dc:creator>lhmark</dc:creator>
				<category><![CDATA[Breweries]]></category>
		<category><![CDATA[Columns]]></category>

		<guid isPermaLink="false">http://beercraft.wordpress.com/?p=712</guid>
		<description><![CDATA[The Rochester area’s smallest commercial brewery is expanding.   The one-year-old Fairport Brewing Company, which produces its beers one half-barrel at a time, is renovating the old Pure Oil service station at the corner of Fairport Road and South Main Street in Fairport Village. The new facility will serve as a tasting and retail room, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beercraft.wordpress.com&#038;blog=1397676&#038;post=712&#038;subd=beercraft&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p dir="ltr"><a href="http://beercraft.files.wordpress.com/2013/05/fbc.jpg"><img class="alignleft size-medium wp-image-714" alt="FBC" src="http://beercraft.files.wordpress.com/2013/05/fbc.jpg?w=300&#038;h=225" width="300" height="225" /></a>The Rochester area’s smallest commercial brewery is expanding.</p>
<p><b><b> </b></b></p>
<p dir="ltr">The one-year-old <a href="http://www.fairportbrewing.com">Fairport Brewing Company,</a> which produces its beers one half-barrel at a time, is renovating the old Pure Oil service station at the corner of Fairport Road and South Main Street in Fairport Village. The new facility will serve as a tasting and retail room, freeing up space at their existing Turk Hill Park facility to increase production capacity.</p>
<p><b><b> </b></b></p>
<p dir="ltr">The expansion is a case study in how thirsty people are for local beer. In addition to making their own investments, and banging the turf hosting beer samplings around town, partners Tim Garman and Paul Guarracini turned to the crowdfunding website Kickstarter to raise capital for the new building and new brewing equipment. With six days to go at the time of this writing, the campaign exceeded its funding goal, leaving a smile on Garmin’s drywall dust-stained face.</p>
<p><b><b> </b></b></p>
<p dir="ltr">So now it’s business as usual for the self-described “picobrewers,” as they continue to pump out six taps worth of beer at a time, along with the added responsibilities of opening the new shop and figuring out how to shoehorn a newly ordered  three-barrel brewing system into their current boutique-size space.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Nanobrewing (or picobrewing in this case) is the latest wave of growth in the brewing industry. Brewing on an extremely small scale obviates the massive capital investment costs of the typical craft brewery, but the low output of beer makes it hard to grow a commercial customer base and expand the business.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Fairport Brewing works on the latter problem by brewing several times a day. Guarracini, an award-winning veteran of the Rochester homebrewing scene, serves as the company’s brewmaster but is canny enough not to try to do it all himself. Unusually for a nanobrewery, FBC took on two part-time brewers, allowing for shift changes and extra hands to take care of unglamorous but critical tasks like cleaning and sanitation.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Garman and Guarracini have also learned to use the brewery’s low output as an advantage, using the small system’s flexibility to gush forth a dizzying array of creative beers and keeping them in a constant rotation in their six-tap retail area. FBC beers span a wide gamut, from powerful double IPAs to a soon-to-be-released Kölsch. Many of these are quite good, and almost all of them are solid, respectable craft beers.</p>
<p><b><b> </b></b></p>
<p dir="ltr">The new retail space is a result of Garman, a lifelong Fairport local, staying true to his vision of slow, organic growth. Apart from the occasional guest tap at Fairport bars and restaurants, it will be the only place to buy FBC beer for the time being. The new brewery may change that however, more than tripling capacity. Even when regular retail keg distribution becomes a possibility, Garmin still holds to his “think Fairport” approach.</p>
<p><b><b> </b></b></p>
<p dir="ltr">So far, that strategy paid off. Not only have Garman and Guarracini built the foundations of a dream for themselves, but they’ve earned the respect and trust of Fairporters who are proud to have their own local brewery, and they created a few jobs along the way. It looks like someone else is about to become New York State’s smallest brewery, because Fairport Brewing Company just got a little bigger.</p>
<p><b><b> </b></b></p>
<p dir="ltr"><em>Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at beercraft.wordpress.com. Find him on Twitter @beercraft. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.</em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Column: Pilsner on the patio: perfect</title>
		<link>http://beercraft.wordpress.com/2013/04/29/column-pilsner-on-the-patio-perfect/</link>
		<comments>http://beercraft.wordpress.com/2013/04/29/column-pilsner-on-the-patio-perfect/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 19:49:41 +0000</pubDate>
		<dc:creator>lhmark</dc:creator>
				<category><![CDATA[Beer]]></category>
		<category><![CDATA[Columns]]></category>

		<guid isPermaLink="false">http://beercraft.wordpress.com/?p=708</guid>
		<description><![CDATA[by Mark Tichenor   Now that the warmer weather is being forcibly dragged out into the open, maybe it&#8217;s time we sit down on a sunny patio and consider what the perfect summer beer might be. The answer, of course, is pilsner, a historic and much-revered style from Europe that gets unfairly maligned in craft [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beercraft.wordpress.com&#038;blog=1397676&#038;post=708&#038;subd=beercraft&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p dir="ltr">by Mark Tichenor</p>
<p><b><b> </b></b></p>
<p dir="ltr">Now that the warmer weather is being forcibly dragged out into the open, maybe it&#8217;s time we sit down on a sunny patio and consider what the perfect summer beer might be. The answer, of course, is pilsner, a historic and much-revered style from Europe that gets unfairly maligned in craft beer circles on this side of the pond.</p>
<p><b><b> </b></b></p>
<p dir="ltr">This is primarily because pilsner is a crisp, clean yellow lager. It was the principal type of beer adapted by immigrant German brewers in the 19th century, and it became the model upon which mainstream American beers were more than loosely based. As a result, the term &#8216;Pilsner&#8217; became a descriptor for the blandest of bland beer.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Pilsner also found little love among craft brewers. It&#8217;s a technically difficult beer to brew, and the clean flavor magnifies flaws or shortcuts in the process. As a lager, it  also needs to spend more time in the tanks than rapidly fermenting ales, and thus costs more money to produce. While you can find absolutely stunning North American craft pilsners, they are still few and far between.</p>
<p><b><b> </b></b></p>
<p dir="ltr">It remains difficult to pinpoint Pilsner’s characteristics, since even the Germans tend to infuriatingly refer to every kind of beer as ‘Pils.’ Broadly, the style divides into two types: Czech and German. Czech pils is the original and most famous; indeed, the style was originally developed in the Czech town of Pilsen, hence the name. As the story goes, the poor burghers of Pilzen were sick and tired of bad beer, so to show their displeasure they theatrically dumped it all out (Call it the ‘‘Pilsen Beer Party”), invested in a new brewery, and hired a Bavarian brewer used to working with the newfangled lager yeast to come over and create the town brew. Bang! Pilsner.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Ranging from medium to light amber in color, with an attractive soapy head, it has a medium body and a slightly sweet buiscuity grain character, followed by the Pilsner trademark, a quick, butter Saaz hop kick in the finish that fades away leaving just the ghost of an aftertaste.</p>
<p><b><b> </b></b></p>
<p dir="ltr">The prime example of Czech pilsner is Pilsner Urquell, a descendent of the original beer brewed in Bohemia back in 1842. Czechvar is also very well known, although more for its famous unsuccessful intellectual property battle with Anheuser-Busch which didn’t think that a beer originally named ‘Budweiser ’ or ‘Budvar’ since 1785 had any right to use the that name.</p>
<p><b><b> </b></b></p>
<p dir="ltr">The German take is a little different. It retains the big, foamy head, with a noticeably lighter pale straw color and a cleaner flavor. The hop kick is also much more powerful than in the Czech stuff. A good rule of thumb is, the further north in Germany you travel, the more bitter the hop finish. Until American craft brewing, the pilsner made by East Frisian brewer Jever (pronounced YAY-ver, should you want to suavely order one at the pub) ranked as one of the hoppiest beers in the world.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Jever remains the most prominently exported North German pils, although you can find notable examples, such as Dinkel Acker CD Pils from Stuttgart and Radeberger from Frankfurt, as well as a slew of borderline quasi pilsners (Beck’s, Veltins, St. Pauli Girl) that blur the line between purist style and mass-market blandness in pursuit of the almighty Euro.</p>
<p><b><b> </b></b></p>
<p dir="ltr">On these shores, the Victory Brewing Company of Downingtown, Pennsylvania reigns as the champion of pilsner, producing both a German style (Prima Pils) and a Czech (Braumeister Pils). Needless to say, these are both excellent and a worth addition to any summertime cookout. Sly Fox Brewing of Phoenixville PA also produces the standout Pikeland Pils, which has the added bonus of coming in handy cans.</p>
<p dir="ltr">Pilsners are at their best when the mercury starts rising and the sweat starts flowing; no other style quenches and refreshes quite as thoroughly, or goes as well with a home-grilled meal enjoyed out on the patio. They’re also fantastic ‘lawnmower beers’ for consumption as you do summer yardwork,  although it is recommended that you not begin their consumption until you are done using the heavy bladed equipment.</p>
<p><b><b> </b></b></p>
<p dir="ltr"><em>Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at beercraft.wordpress.com. Find him on Twitter @beercraft. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.</em></p>
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		<title>Lambics,  more macho than you think</title>
		<link>http://beercraft.wordpress.com/2013/04/02/lambics-more-macho-than-you-think/</link>
		<comments>http://beercraft.wordpress.com/2013/04/02/lambics-more-macho-than-you-think/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 15:08:12 +0000</pubDate>
		<dc:creator>lhmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://beercraft.wordpress.com/?p=703</guid>
		<description><![CDATA[by Mark Tichenor   I’m writing this column from deep within the man box–you know, that narrowly defined range of emotions and interests that shows the outside world that one is truly deserving of being considered masculine. We’re talking things like grilling steak, grunting, and big bitter double IPA.   Well it’s a load of [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beercraft.wordpress.com&#038;blog=1397676&#038;post=703&#038;subd=beercraft&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p dir="ltr">by Mark Tichenor</p>
<p><b><b> </b></b></p>
<p dir="ltr">I’m writing this column from deep within the man box–you know, that narrowly defined range of emotions and interests that shows the outside world that one is truly deserving of being considered masculine. We’re talking things like grilling steak, grunting, and big bitter double IPA.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Well it’s a load of crap. Especially when it comes to beer. Sometimes even us manly he-men can appreciate the art, complexity, and downright delishitude an excellent Belgian lambic affords. These wild-fermented fruit-laced ales are some of the most unique on the planet, and, berries and all, among the most challenging beers to ever cross your uvula.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Lambic beers break all the rules. Traditionally they ferment in big open vats, allowing the natural yeasts and bacteria of the Belgian microclimate to settle in and spontaneously ferment. The resulting beer is so throat-punchingly tart that it needs to be blended with older, mellower beer to make ‘gueuze’, before it’s even potable, and commonly gets flavored with cherry (kriek) or raspberry (framboise) before going to market.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Now you can be forgiven if the word ‘Framboise’ conjures up images of Audrey Hepburn goggles and tiny dog snouts poking out of Prada bags, because the framboise you’re most likely to find–brewed by Belgium’s Lindeman’s Brewery–is sweet and fizzy, more soda-pop than beer, with a frilly pink head and comically low ABV. This is a beer designed by marketers to capture the purses of young American urban women and nothing more. REAL Lambic bears about as much relationship to Lindemans Framboise as The Olive Garden’s breadsticks do to the cuisine of Tuscany.</p>
<p><b><b> </b></b></p>
<p dir="ltr">The twisty streets around the Gare du Midi in Brussels, Belgium are not tourist avenues. They’re tough and gritty, an immigrant neighborhood with a decidedly north-African flair. Petty crime is rampant; crystals of auto glass lie in curbside piles and the narrow alleys echo with those funny European police sirens. It’s the last place you’d expect to find a farmhouse-style brewery, but Brasserie Cantillon never bothers to do what’s expected.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Cantillon is a throwback, and the home of serious lambic. They go heavy on the unflavored Gueze. They make it the real way and they make it sour. In each sip, you taste the must and musk of the farmhouse, and each swallow is tart enough to nearly close your throat. this is unquestionably a macho-ass beer, and the brewery is a mecca among beer tourists.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Lindemans and Cantillon are the polar extremes of lambic, with many small brewers and blenders somewhere in between. One of the finest is only recently available in the Rochester area: the Kriek (cherry)  from Brouwerij Boon in the original lambic town of Lembeek, Belgium.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Boon Kriek is a masterpiece of complexity and balance. Nowhere near as sour as Cantillon‘s beers, with a soft, subtle sweetness, the one sensation a sip of boon provides is creamy. The lactic acidity meshes with the cherries to provide a pillowy, almost marshmallow essence. Heavier in body than most Kriek, Boon’s example is robust enough to pair with game meats (stay away from salty cured stuff), yet strikingly elegant as a nightcap or special occasion toast.</p>
<p><b><b> </b></b></p>
<p dir="ltr">The variety of lambic textures and flavors is all the more striking considering the tininess of the region where it is made. To this day, with the exception of Lindeman’s, the beers remain the sort of farmhouse products at which people in skinny jeans would toss the words ‘artisinal’ and ‘curated.’ To thoroughly experience lambics, you pretty much still have to go to Belgium.</p>
<p><b><b> </b></b></p>
<p dir="ltr">Fortunately, our beer stores and more enlightened pubs appreciate the plae these fine beers have on the table, and, with a little determination, you can find a decent variety right here. With a beer style this special, the hunt is part of the fun, and lambic will provide an adequately sweet, or sour, reward. Oh, and never let anyone tell you your fruit beer isn’t manly.</p>
<p><b><b> </b></b></p>
<p dir="ltr"><em>Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at beercraft.wordpress.com. Find him on Twitter @beercraft. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.</em></p>
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		<title>Double IPA still rules the roost</title>
		<link>http://beercraft.wordpress.com/2013/03/05/double-ipa-still-rules-the-roost/</link>
		<comments>http://beercraft.wordpress.com/2013/03/05/double-ipa-still-rules-the-roost/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 16:38:24 +0000</pubDate>
		<dc:creator>lhmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://beercraft.wordpress.com/2013/03/05/double-ipa-still-rules-the-roost/</guid>
		<description><![CDATA[by Mark Tichenor With low-alcohol session beers and delicate, lacey sour ales as its most recent fads, you could be forgiven for thinking the craft beer scene was mellowing out, loosing it’s cojones, taking its cues from the first half hour of ‘Rocky III.’ You’d be wrong though. Still and always, the vital core of [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beercraft.wordpress.com&#038;blog=1397676&#038;post=702&#038;subd=beercraft&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><b id="internal-source-marker_0.4366006215568632"><br />by Mark Tichenor</p>
<p>With low-alcohol session beers and delicate, lacey sour ales as its most recent fads, you could be forgiven for thinking the craft beer scene was mellowing out, loosing it’s cojones, taking its cues from the first half hour of ‘Rocky III.’ You’d be wrong though. Still and always, the vital core of the craft beer movement, the beating, booze-sodden heart of what makes American beer exceptional, bombastic and impossible to ignore, is double IPA. And these overdone beer behemoths still register as what many connoisseurs consider the best beers in the world.</p>
<p>The name of the style is a bit misleading; the creation of a memorable high-strength hop bomb involves more than grabbing the IPA recipe and adding twice as much of everything. When the hop addition increases the fermentable sugar level inches into the red, and the ABV climbs over 7%, things can go horribly wrong. The key to a great double IPA is balance. </p>
<p>Hops used in DIPAs are high alpha acid varieties like Cascade, Amarillo and Citra. These hops put out enormous quantities of resin and citrus flavor that spans the gamut of flavor notes, anything from mango or pineapple to, um, substances only legal in Washington and Colorado. </p>
<p>But all that hop flavor dissolves into so much bitter fizzwater without an enormous malt backbone to serve as a counterbalance. For one thing, it’s from the malt that a beer derives the sugar which will ferment into alcohol, and for a beer the strength of a double IPA, you need a LOT of that sugar. Just as important, the sweet, hearty, rustic nature of that malt brings out and lifts all those amazing hop flavors and aromas.</p>
<p>This kind of beer embodies everything American. It’s very existence as a style is owed to people dissatisfied with existing boundaries; people who couldn’t stop themselves from asking “what if?” The result of that type of curiosity turned out to be more than a strong, characterful style of beer, it was the ethos that revived and grew the comatose US brewing industry. </p>
<p>Although the Pacific coast is the epicenter of Double IPA, home to examples like the Russian River Brewing Company’s famous Pliny the Younger, a beer people will inexplicably wait in line for eight hours to purchase. The style, however, has taken root all over the country and many New York State breweries. produce excellent DIPAs of their own. Brooklyn Brewing, Southern Tier Brewing and Captain Lawrence Brewing Company fabricate excellent examples. Also, Three Heads Brewing just released their Too Kind, a turbocharged, amped-up version of their popular The Kind IPA.</p>
<p>My pick for folks in the Rochester area: OT20. Originally brewed by CB’s Brewing of Honeoye Falls for the 20th anniversary of local English pub The Old Toad, OT20 proved so popular that it’s still being brewed four years later. It’s a sweet, grapefruity, chunky assassin of a beer. It will destroy you if you let it (this is the voice of experience talking). </p>
<p>OT20 is also available for sale in only one place on this Earth: The taproom of The Old Toad. That makes it at least as, if not more, exclusive than the aforementioned Pliny The Younger. That’s fine, because double IPA is an affordable luxury product and, like all the good things in life, you shouldn’t have to queue up for eight hours to enjoy one of the most flavorful styles of beer in existence.</p>
<p>In Other Beers<br />Three Heads Rochestefarian Wee Heavy is now out and flowing from a tapline near you. Brewed in the Scottish ale tradition (or at least as close to any tradition as Three Heads will allow themselves to get), Rochestefarian goes down sweet and strong, with a substantial hop kick in the finish. It’s a big, warming beer that should set your palate up nicely for the spring seasonals to come. Oh and the tap handle art is awesome.</p>
<p><em>Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at beercraft.wordpress.com. Find him on Twitter @beercraft. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.</em></b></p>
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		<title>Three Heads Brewing is Rochester, New York’s  ambassador to America</title>
		<link>http://beercraft.wordpress.com/2013/02/05/three-heads-brewing-is-rochester-new-yorks-ambassador-to-america/</link>
		<comments>http://beercraft.wordpress.com/2013/02/05/three-heads-brewing-is-rochester-new-yorks-ambassador-to-america/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 20:49:38 +0000</pubDate>
		<dc:creator>lhmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://beercraft.wordpress.com/?p=693</guid>
		<description><![CDATA[by Mark Tichenor Here in Rochester, we haven’t exactly been hurting for great beer. We’ve always had the humongous Genesee Brewery perched on the edge of our river gorge, and since the Rohrbach Brewing Company opened its doors in 1992, we enjoyed a steady stream of superior beer. Still, in terms of great American brewing [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beercraft.wordpress.com&#038;blog=1397676&#038;post=693&#038;subd=beercraft&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<div id="attachment_694" class="wp-caption alignright" style="width: 310px"><a href="http://beercraft.files.wordpress.com/2013/02/daleschultz.jpg"><img class="size-medium wp-image-694" alt="Geoff Dale and Mark Schultz drinking beer" src="http://beercraft.files.wordpress.com/2013/02/daleschultz.jpg?w=300&#038;h=200" width="300" height="200" /></a><p class="wp-caption-text">Geoff Dale and Mark Schultz drinking beer</p></div>
<p>by Mark Tichenor</p>
<p>Here in Rochester, we haven’t exactly been hurting for great beer. We’ve always had the humongous Genesee Brewery perched on the edge of our river gorge, and since the Rohrbach Brewing Company opened its doors in 1992, we enjoyed a steady stream of superior beer. Still, in terms of great American brewing scenes, ours hasn’t even been on the map.</p>
<p>That’s mostly because, with the exception of Genesee, most of our local breweries are content with their local markets, focusing on organic growth instead of pushing Rochester beer out to other regions.</p>
<p>As <a href="http://www.rohrbachs.com/">Rohrbach</a>, <a href="http://www.custombrewcrafters.com/">Custom Brewcrafters</a> and Canandaigua’s <a href="http://www.nakeddovebrewing.com/">Naked Dove </a>show, the regional/national approach is just one way to thrive in a market as thirsty as this. Area craft beer consumption continues to climb, and drinkers are demanding enough of variety to ensure that these breweries have plenty of market to develop. In that sense, T<a href="http://www.threeheadsbrewing.com/">hree Heads</a> serves a complimentary function, drawing beer lovers’ attention to Rochester and serving as a gateway to the many fine breweries that bless our corner of the country.</p>
<p>For many breweries, that would mean distributing to the next large city over, and a slow, concentric expansion. However, that does not satisfy Geoff Dale, Three Heads’ ever-loquacious frontman.</p>
<p>“There’s a point where you realize certain cities are considered ‘beer capitals.’ “ he says. “You have to have enough confidence in your product to say ‘if you’re gonna do this, do it!’ Of course, it didn’t hurt that Three Heads was invited, out of the blue by Beer Advocate’s Alstrom brothers to participate in their annual American Craft Beer Fest in Boston. That was a sign that the heads’ beer was opening up eyes, ears and mouths far away from Rochester, in extremely competitive markets.</p>
<p>Today, Three Heads distributes to Virginia, Boston, Chicago, and even Philadelphia, considered by many to be the craft beer capital of the East Coast. Dale says that, even in such a beer-centric environment, his beer is more than holding its own. He credits strong relationships with distribution companies for much of that success.</p>
<p>“We’re at a point where there’s a partnership, where we realize that we and our distributors are stronger than ever.” says Dale. “We have an endgame- to have our own brewery. We can’t do that without properly branding ourselves and expanding our distribution network.”</p>
<p>As Mark Schultz, Regional Sales Manager for T.J. Sheehan, the distributor for Three Heads beers puts it, that partnership is vital for a local brewery to expand regionally and beyond. “The reality is a brewery out of Rochester can’t physically go beyond the Rochester market without the three-tier distribution system. “</p>
<p>Three Heads is far from the first contract brewer to expand beyond their own geographic borders, but success beyond the home region depends on more than just signing a distribution contract. Distributors want brands that make money. It’s all about identifying good business partners,” Schultz says. “These guys market themselves extremely well, they pound the pavement. The brand translates very well. As a distributor, it’s what will fit in our portfolio that complements what we already have. We don’t ‘collect’ brands.”</p>
<p>Even while introducing other parts of the country to Rochester beers, Dale works hard to keep his beer flowing at home, and he believes there is plenty of bounty for all local breweries, yet extra-regional distribution is something he feels is critical for Rochester. “I think people are now starting to see Rochester potentially being a destination,” Dale says. “Maybe this is a just a dream, but I see this vibe in Portland, where everything, beer and music and culture, ties together. I see Rochester being one of these cities. There’s so much greatness, and we’re happy to be part of it.”</p>
<p><em>Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at beercraft.wordpress.com. Find him on Twitter @beercraft. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.</em><b id="internal-source-marker_0.867175885476172"></b></p>
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			<media:title type="html">Geoff Dale and Mark Schultz drinking beer</media:title>
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		<title>Print column: New beers here from east and west</title>
		<link>http://beercraft.wordpress.com/2013/01/22/print-column-new-beers-here-from-east-and-west/</link>
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		<pubDate>Tue, 22 Jan 2013 17:14:44 +0000</pubDate>
		<dc:creator>lhmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://beercraft.wordpress.com/?p=687</guid>
		<description><![CDATA[by Mark Tichenor It’s gratifying to see how many great breweries take our tiny slice of Western New York seriously enough to distribute and market their products in Rochester. It says a lot about us as beer lovers, as people who appreciate craftsmanship and as developers of a vibrant culinary culture. We may not be [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beercraft.wordpress.com&#038;blog=1397676&#038;post=687&#038;subd=beercraft&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://beercraft.files.wordpress.com/2013/01/beercraft_victoryatsea.jpg"><img class="alignleft size-medium wp-image-688" alt="Beercraft_VictoryAtSea" src="http://beercraft.files.wordpress.com/2013/01/beercraft_victoryatsea.jpg?w=300&#038;h=225" width="300" height="225" /></a><br />by Mark Tichenor</p>
<p>It’s gratifying to see how many great breweries take our tiny slice of Western New York seriously enough to distribute and market their products in Rochester. It says a lot about us as beer lovers, as people who appreciate craftsmanship and as developers of a vibrant culinary culture. We may not be one of the biggest markets but, darn it, we matter.</p>
<p>Last week, two new entrants coupled up to area taplines: Captain Lawrence Brewing from the Hudson Valley and Ballast Point Brewing from San Diego.  Both breweries are firmly established and highly regarded, and each brings something special to the region. </p>
<p>Nestled just outside the business district of Elmsford NY, Captain Lawrence has grown right along with the craft beer revolution. The brewery recently opened a new production facility, which enables them to expand their reach. Last week, Captain Lawrence celebrated their arrival in Rochester with a special happy hour at The Tap and Table, the first area establishment to carry their beer. Of the four on draft at time of tasting, two stood out as great beers.</p>
<p>Captain’s Kölsch is a refreshing take on a style that often seems to trip brewers up. Kölsch is an Ale brought up to think it’s a lager, simultaneously clean yet snappy. It takes longer to ferment and there’s some skill involved in avoiding extra flavors thrown by the yeast. This one hits the nail pretty much right on the head. It’s slightly sweet, a little lemony, and manages to exhibit character despite its crisp teutonic palate. It really wouldn’t be out of place in the little bars of Cologne.</p>
<p>The first thing you notice when you lift a glass of Captain Lawrence Liquid Gold is an aroma that reaches up and punches you in the nostrils. Belgian-style golden alles are sought after precisely for this sort of presence and character, which also comes through in the beer’s funky sweet and spicy flavor. The Liquid Gold never verges on syrupy though, with a pleasant liquid quench quality that tempts me to recommend it as a summer lawnmower beer, except for the fact that it’s north of 6% alcohol and drinking these while cutting the grass would result in some interesting yard patterns.</p>
<p>Ballast Point Brewing has some tough competition right out of the gate. They share their home market of Sandiego with Green Flash Brewing and the Almighty Stone Brewing Co (which paradoxically won Beer Advocate’s ‘Best Brewery of All Time’ title in two different years). Beginning last Wendnesday, that competition continued in Rochester for the first time at The Old Toad.</p>
<p>It’s increasingly hard to stand out as an IPA. Great examples and ok examples exist within percentage points of each other, and , barring flaws,it’s hard to even put one’s finger on what might make one more delicious. Ballast Point’s Sculpin IPA, however, does distinguish itself. The aroma promises honey, grass and freshly turned earth, and the beer delivers these flavors, and a sneaky, alluring funk, with impressive subtlety. The other prominent aromatic note makes one wonder if Sculpin IPA was just legalized in Colorado and Washington.</p>
<p>Ballast Point’s standout beer is absolutely the Victory at Sea Coffee Vanilla Porter, and there is nothing really subtle about it. It’s big and chewy, smells like breakfast, and unapologetically melds three flavors proven to work well together: coffee, vanilla and chocolate.</p>
<p>That’s not to say Victory at Sea isn’t sophisticated. You taste each flavor in turn, and the chocolate notes are more cocoa than milk chocolate, forgoing candy sweetness for a more complex elegance. It’s the difference between birthday cake and Viennese pastry, and a tantalizing dessert unto itself.</p>
<p>Both Captain Lawrence and Ballast Point are here for the long haul, with local distribution, so it shouldn’t be too difficult to find them in beer stores and on tap around the county within a couple of weeks. The arrival of these two breweries into a relatively crowded market demonstrates that there’s always room for a couple more places at the beer table, and reinforces how lucky we are to be beer lovers in this day and age.</p>
<p><em>Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at beercraft.wordpress.com. Find him on Twitter @beercraft. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.</em></p>
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		<title>Beercraft print column: From the shadow of a giant</title>
		<link>http://beercraft.wordpress.com/2012/12/27/beercraft-print-column-from-the-shadow-of-a-giant/</link>
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		<pubDate>Thu, 27 Dec 2012 21:16:26 +0000</pubDate>
		<dc:creator>lhmark</dc:creator>
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		<description><![CDATA[by Mark Tichenor Rochester’s latest craft brewery is&#8230; Genesee? It feels weird just to type those words but it’s true. Over on Cataract Street, in the recently opened Genesee Brew House, ex-Wagner Valley brewer Dean Jones is making a line of Genesee craft beers for on-premise sales and consumption, and, for the most part, they’re [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beercraft.wordpress.com&#038;blog=1397676&#038;post=684&#038;subd=beercraft&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><b id="internal-source-marker_0.8679545207414776"><br />
by Mark Tichenor</b></p>
<p>Rochester’s latest craft brewery is&#8230; Genesee? It feels weird just to type those words but it’s true. Over on Cataract Street, in the recently opened Genesee Brew House, ex-Wagner Valley brewer Dean Jones is making a line of Genesee craft beers for on-premise sales and consumption, and, for the most part, they’re pretty darn good.</p>
<p>If you’re unfamiliar with the Brew House, it’s the new visitors’ center, heritage museum and pub that opened up in a renovated Cataract Street facility early this Fall. The place is really slick; Genesee’s parent company spared no expense in installing a beautiful facility with the best view of High Falls you could imagine. Oh, and in the back they placed a killer 20-barrel brewery that lets Genesee go toe-to-toe with any craft brewery, on their own turf at least.</p>
<p>Brewing true small-batch craft beers is something many in the company wanted to do, but it was never feasable in their principal brewhouse, which is set up to produce hundreds of thousands of gallons at a time. The small pilot brewery allows Genesee brewers to tinker with recipes and ideas that can later scale up to national-level production, in addition to the new and ever-rotating craft beer line.</p>
<p>This is a brand new direction for a company that was built on not changing very much, so it’s unsurprising that the Genesee craft line interprets classic beer styles, like porter and English IPA, instead of striking out into the land of exotic ingredients and crazy style mashups. This may not sit well with among the hallowed pinnacles of beergeekery, but it’s in keeping with traditional artisan brewing and creates some lovely daily drinkers.</p>
<p>Genesee Scotch Ale is the most mouth-watering. Dark, heavy and sweet, it nails the style guidelines and still manages to refresh. The IPA impresses aa well, leading with a grassy noze and a hint of citrus from the hops, it&#8217;s overall hop profile being quite subdued in comparison with most American IPAs, this would be a great introduction for people just starting to explore beer. The porter is somewhat disappointing, very light for the style and more miniscnt of a brown ale. A winter warmer also just went on tap, and a North German Pils is happily lagering away for the near future.</p>
<p>Genesee deserves kudos for not wrapping these beers in a cutesy brand identity or giving them silly names for the sake of marketing. Consumer preferences have reverted to artisan level, and Genesee lets the beer stand naked, to be appreciated as a product that represents the venerable brewery.</p>
<p>Currently, the only place to get the Genesee craft line is at The Brew House itself, but that&#8217;s not a bad thing. Sitting in a cozy pub, with the waterfall cascading away in the background (and a damn good order of wings on the table) helps to give the drinker a sense of place-a connection to Rochester and its iconic brewery-for which generations of locals have thirsted. With that combination of place and beverage, The Genesee Brewery is bound to gain respect her at home.</p>
<p><em>Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at beercraft.wordpress.com. Find him on Twitter @beercraft. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.</em></p>
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		<title>There’s nothing wrong with having a big head.</title>
		<link>http://beercraft.wordpress.com/2012/10/30/theres-nothing-wrong-with-having-a-big-head/</link>
		<comments>http://beercraft.wordpress.com/2012/10/30/theres-nothing-wrong-with-having-a-big-head/#comments</comments>
		<pubDate>Tue, 30 Oct 2012 18:28:39 +0000</pubDate>
		<dc:creator>lhmark</dc:creator>
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		<description><![CDATA[by Mark Tichenor The beer scene is all about pushing the envelope. Each new beer is bigger, stronger, hoppier or more sour. But sometimes the way to grow is to take a step back toward the fundamentals. That’s what Three Heads Brewing did with their new seasonal release, Big Head Stout. With the exception of [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beercraft.wordpress.com&#038;blog=1397676&#038;post=683&#038;subd=beercraft&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><b id="internal-source-marker_0.2328844505827874"><a href="http://beercraft.files.wordpress.com/2012/10/bigheadstout.jpg"><img id="i-682" class="wp-image alignleft" alt="Three Heads Berwing Big Head Stout" src="http://beercraft.files.wordpress.com/2012/10/bigheadstout.jpg?w=292&#038;h=514" height="514" width="292" /></a></b>by Mark Tichenor</p>
<p>The beer scene is all about pushing the envelope. Each new beer is bigger, stronger, hoppier or more sour. But sometimes the way to grow is to take a step back toward the fundamentals. That’s what Three Heads Brewing did with their new seasonal release, Big Head Stout.</p>
<p>With the exception of the Irish dry style, you don’t see a lot of plain old stouts. Right now it’s all about insanely strong imperial stouts made with unicorn horns and virgin’s tears, then aged in 100 year old whiskey barrels. In that sense, Big Head is a retrenchment, free of gimmicks or pretense. It’s comfort beer that takes the Heads back to their days slaving over the basement brewkettle. </p>
<p>“When we did homebrewing competitions, the beer that consistently got the most medals was our stout,” says Geoff Dale, co-partner and head of sales for the company. “This is a stout you can have three pints of, but still not feel like it’s a watered-down weenie beer.” </p>
<p>Named after Three Heads employee Brian Johnson’s magnificent cranium, Big Head Stout packs a lot of character into that pint glass. As you’d expect, it’s pitch dark, with tons of vanilla and hazelnut in both nose and flavor, but without the ‘burned’ quality that’s so characteristic of stouts due to the heavily roasted malt. This makes the 7% abv Big Head instinctively, dangerously drinkable. And yes, my freshly poured example had a big, voluminous head. </p>
<p>The beer’s texture serves as the delivery vehicle for all that flavor, it’s silky, almost chewy, but doesn’t get so heavy as to be cloying. It’ll fill you up, but you’ll wind up happy to be full. It’s like the beer version of home cooking, and seconds are hard to resist. </p>
<p>Big Head Stout is a limited-release seasonal beer. The first 60 barrel batch is completely spoken for by pubs, restaurants and distributors, and there will be a second 20 barrel batch to follow. Dale says the Heads are playing it by ear, gauging consumer demand before planning a third time on the brew schedule. It’s currently on draft in Rochester at The Tap and Mallet, but you’ll soon be able to find it across the city and throughout Three Heads’ 10-state distribution area in places where they give a crap about good beer. </p>
<p>Really, Big Head Stout demonstrates a maturation for Three Heads, whose partners enjoy blurring style boundaries and occasionally playing with wacky ingredients. It takes a certain wisdom to realize that beer is an ancient beverage that stood the test of time for a reason, and sometimes the finest, most luxurious things are borne of simplicity. It’s a pity this is a seasonal release. Here’s to a very long season. </p>
<p>In other beers<br />The new Genesee Tap House’s 20 barrel brewery finally swung into action. Three new small-batch beers are now available for tasting and on draft in their upstairs pub: A Scotch ale, blonde ale and pale ale. The beers are also available to take home in growlers.<b id="internal-source-marker_0.2328844505827874"> </p>
<p><em>Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at beercraft.wordpress.com. Find him on Twitter @beercraft. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.</em></b></p>
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		<title>Genesee Brewery sold to Cerveceria Costa Rica S.A.</title>
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		<pubDate>Fri, 26 Oct 2012 19:50:21 +0000</pubDate>
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