I’ve long had a personal bias toward German beer. My favorite styles, and the best examples thereof, come from Germany and the Czech Republic. For all of it’s worldwide brand presence and high sales numbers, however, Beck’s does not fare well in comparison with its teutonic competition.
This flagship of the German brewing industry is not a bad lager, but there isn’t a single reason for it to enjoy such worldwide acclaim besides marketing dollars. Hundreds of other German lagers sport a more rounded malt character and better hop balance, but you’ll never find them outside of Europe.
Beck’s can usually be found at restaurants and bars that need premium a premium beer menu, but don’t want to put a lot of energy into it. It’s on the shelf next to Heineken, Sam Adams, Corona, and Bass. While I’d certainly chose Beck’s out of that police lineup of beers, All I’d be able to focus on while sipping is “Man, this stuff is overrated.”
P.S. Happy Birthday to me.