Ive been reading about the disappointing worldwide hop yield. Apparently, brewers are going to see a huge increase in hop costs due to decreased supply. I guess we drinkers will be shelling out more for our beer.
I wonder how this will affect American brewing tradition. Will the added cost and reduced availability reduce the number of super-extreme hop-hog beers? Will we see a shift toward milder English style ales? Will this give the Macros the ammunition to regain the market share they’ve been slowly losing to craft beer?
I think all three of these things will happen, and I’m hoping for a fourth: that , through the famous ingenuity of American brewes, the focuse is shifted to create new, session beer styles that could be every bit as emblematic of US brewing as imperial IPA. When the going gets tough, we adapt, right?
I can’t wait to see what the future holds.