How to gain instant fame for your small brewery through manipulation of the legal system and the public

1. Brew a coffee/mocha/espresso stout. Name it (or at least encourage consumers to refer to it as) something extremely close to a trademark held by a large corporation

2. Receive a (surprisingly polite) cease & desist letter from the legal representatives of that corporation

3. Write a snarky letter to said legal representatives in which you act like a wounded aggrieved party being put upon by “The Man.” Circulate this letter as far and widely as possible, so everybody knows how much of an improbable David you are, taking on big, bad Goliath

4. Change the name to something that reflects your pitched battle against corporate injustice. Sit back and smile as the craft beer sheep obediently line up to shear themselves at your tap handle.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s