When you think about it, it sounds silly to assign gender roles to beverages, but people do it every day. It drummed into our heads on television commercials and magazine ads: wine is for women, beer is for men.
Except it’s not. Not anymore. While the craft brewing industry is still vastly male, some of the biggest players, like New Belgium’s Kim Jordan, are women. An increasing number of women are apprenticing in breweries and shipping themselves off to brewing school. The same is true on the other side of the bar. While traditional flavor roles still predominate, the sheer variety of tastes, aromas and styles of craft beer has connected more women with beers they love.
In Buffalo, a group of women have made beer appreciation their mission. They call themselves the Buffalo Beer Goddesses, meet monthly for a big social, and after only a year, they are up to 280 informal members. Oh, and don’t tell them they should stick with the light, fruity stuff.
“I’ve been drinking a lot of porters, stouts and barleywines,” says Sara Rosenberry, secretary of the organization.” Rosenberry’s preference for the darker stuff comes from a deep interest in beer, brewing, and the pleasant journey through various styles to find what’s perfect for the moment. She delights in connecting with others and helping them on their own beer journeys, removing social barriers to entry and esucating women about just how vast the world of craft beer is. “If you think you don’t like beer,” she says, “you may just not know where to start.
“We really want to focus on educating people, getting the word out, getting more people involved in enjoying beer and the beer industry. We’re hoping to set up fundraising events too,” Rosenberry explains. “I’ve made so many friends through this group that I never would have met.”
Aside from their mission to bring great women together with great beer, the Goddesses keep things light and informal. There isn’t a membership per se. Socials are open to all (even to guys) and really amount to a bunch of people appreciating craft beer as a delicious social lubricant.
The Goddesses don’t call any one bar their home, and rotate their monthly social to various craft beer-oriented locations in the Buffalo area. According to Rosenberry, the group has found warm welcomes and heartfelt support from the local pub scene. The next social is at the Pizza Plant on January 16th.
The group also pours craft beer, donated by area breweries, at events, and takes group trips to breweries throughout Western New York
Rosenberry says the best way to get involved is to look the Buffalo Beer Goddesses up on Facebook and join their group. While not seeking to run an umbrella organization for different chapters, she says they would welcome and support women who would like to start a Rochester chapter. “If someone in Rochester wanted to start it up, we’d be happy to lend the idea and name to a sister group.”
Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at beercraft.wordpress.com. Find him on Twitter @beercraft. Send your questions, suggestions, or comments to email@example.com.